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BTN Europe: Sabre inks deal with Atriis to ‘enhance access’ to NDC content

Global distribution system Sabre has entered a partnership with travel technology platform Atriis in an effort to increase New Distribution Capability (NDC) bookings across key global markets.

The deal will provide Atriis’ corporate clients, largely mid-market travel management companies, with “seamless” access to NDC content distributed through the Sabre GDS, which includes airlines such as Air France-KLM, IAG and Lufthansa Group.

Sabre Travel Solutions VP, product management – distribution experiences, Kathy Morgan, said the agreement will “further extend the reach of our NDC content” and “enhance access” for the corporate travel sector.

US-based TMC Altour will be the first Atriis client to access Sabre’s NDC content, which will be live in March. The content will then become “widely available” to all Atriis clients throughout the year’s second quarter.

“We’re thrilled to join forces with Sabre and Altour to become one of the first corporate travel platforms enabling travellers and agents to shop, compare, book and self-service Sabre’s extensive and growing NDC content directly through the Atriis travel platform,” said Atriis Technologies co-founder and COO Omri Amsalem.

Atriis, which has offices in the US, UK and Israel, already sells Air France-KLM’s NDC-based dynamic seat bundle product.

Amsalem added: “We’re committed to providing our corporate and TMC customers with access to comprehensive NDC itineraries alongside traditional GDS content, empowering them to create customised trips, enhance the shopping experience and improve operational efficiencies.”