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Sabre and Atriis sign agreement to grow corporate NDC bookings

SOUTHLAKE, Texas, and TEL AVIV, Israel- Feb. 29, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry announced a new agreement with managed travel technology company Atriis and its launch customer ALTOUR to grow Sabre’s New Distribution Capability (NDC) bookings across key global markets.

Under the deal, Atriis will be able to provide its corporate travel customers with seamless access to NDC content that airlines distribute through the Sabre GDS.

“Sabre’s Beyond NDC program is gaining increasing momentum. We’ve signed a number of key NDC deals in recent months like with Air France-KLM, IAG, LATAM and Hawaiian. We have also accelerated on NDC content activations for carriers around the world, including LOT Polish Airlines, Lufthansa Group, Malaysia Airlines and Scandinavian Airlines, who all join the growing number of carriers that distribute their NDC offers in more than 150 markets through Sabre,” said Kathy Morgan, VP, Product Management – Distribution Experiences, Sabre Travel Solutions. “So, we’re delighted to further extend the reach of our NDC content through this new agreement with Atriis. We look forward to enhancing access to NDC content for the corporate travel sector, together.”

With offices in the United States, United Kingdom, and Israel, Atriis is an all-in-one travel management platform that provides travel companies, especially Travel Management Companies (TMCs) and Corporates, with rich multi-source travel content. Atriis, along with ALTOUR, one of the largest travel management companies in the world, collaborated seamlessly with Sabre to extend their NDC offering via Atriis, leveraging collective expertise and innovative approaches to drive advancements in the new airline retailing environment. Atriis is a member of the Sabre Developer Partner Network, enabling the intersection of supply and demand between Sabre and its agency customers using Atriis’ travel management platform.

“We’re committed to providing our Corporate and TMC customers with access to comprehensive NDC itineraries alongside traditional GDS content, empowering them to create customized trips, enhance the shopping experience, and improve operational efficiencies,” said Omri Amsalem, Co-Founder and COO of Atriis Technologies. “We’re thrilled to join forces with Sabre and ALTOUR to become one of the first corporate travel platforms enabling travelers and agents to shop, compare, book, and self-service Sabre’s extensive and growing NDC content directly through the Atriis travel platform.”

ALTOUR will be the first Atriis client to go live in March. The content will become widely available to all Atriis users during Q2 2024.

“We are extremely excited to be the first TMC with access to Sabre’s NDC content through the Atriis booking platform,” said Gabe Rizzi, President, ALTOUR. “The integration of this groundbreaking technology into our operations will further establish ALTOUR as a leader in the industry as we continue to set new standards for innovation and efficiency in the corporate travel market.”


About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit

About Atriis

Atriis is a leading company in corporate travel SaaS technology, NDC, and multi-source content. With roots stemming from within a travel management company, Atriis possesses a profound, first-hand understanding of the global travel industry and the dynamics of TMCs and Corporates. Atriis is at the forefront of the industry with its all-in-one travel management platform, providing travel companies—especially TMCs and Corporates—with the richest travel content from multiple sources.


ALTOUR is one of the largest travel management companies in the United States and around the world serving the corporate and leisure luxury and mid-markets and entertainment community. ALTOUR is part of Internova Travel Group, which is the highest-ranking American corporate travel management company, according to Business Travel News. For more information visit